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  • Audi

    Audi strengthens its innovation capabilities in China: New technology center for the AUDI brand in Shanghai

    Audi is further expanding its local development and innovation capabilities in China. Together with its partner SAIC, the company is opening the new “AUDI Innovation & Technology Center” (AITC) in Shanghai. As the central development hub for the China-exclusive AUDI brand, the AITC is steering the development of future models – from initial vehicle concept through to series production readiness. Around 300 employees will combine Audi’s global engineering expertise with the innovative strength of China’s technology ecosystem. The goal: shorter development cycles, an even sharper focus on the n…

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  • Audi

    Low energy consumption and high comfort: the electric drive in the new Audi A2 e-tron

    The new Audi A2 e-tron is the most efficient Audi ever. Numerous development measures contribute to this. Alongside aerodynamics and battery technology, the further developed drive technology plays a decisive role. Improvements to the power electronics, the electric motor, and the transmission complement one another in the new electric compact model from Audi. The result: Customers benefit from low consumption, long range, and pleasant acoustics. read on

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  • Audi

    Challenging first nine months: Audi is strengthening its measures to increase competitiveness

    A challenging economic environment impacted the Audi Group’s financial performance in the first nine months of the year. Against the backdrop of markedly tougher and more competitive market conditions, particularly since the third quarter, Audi is consistently implementing targeted measures: investments are being channeled into future areas, costs and complexity are being further reduced, and efficiency is being significantly increased at all sites. At the same time, the company continues to renew its model range: starting in November, the Audi Q9 will be available as a new model series at th…

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  • Audi

    Audi statement on the current situation

    Audi is planning its own production site in the United States to strengthen its long-term competitiveness. The public appearance with the U.S. President has raised questions. The company provides context on the decision and the approach taken. read on

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  • Audi

    Audi statement on the current situation

    Audi is planning its own production site in the United States to strengthen its long-term competitiveness. The public appearance with the U.S. President has raised questions. The company provides context on the decision and the approach taken. read on

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  • Audi

    Audi to establish first U.S. production site in Georgia, investing $4 billion and creating 4,500 jobs

    Audi is taking a major step in its global growth strategy with plans to establish its first U.S. production site in Georgia. The company intends to invest around $4 billion and create approximately 4,500 jobs. Construction of the plant, designed for an annual production capacity of up to 200,000 vehicles, is scheduled to begin in 2027, with production planned to start in the early 2030s. With premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world’s most important premium markets. The planned investment i…

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  • Audi

    Audi to establish first U.S. production site in Georgia, investing $4 billion and creating 4,500 jobs

    Audi is taking a major step in its global growth strategy with plans to establish its first U.S. production site in Georgia. The company intends to invest around $4 billion and create approximately 4,500 jobs. Construction of the plant, designed for an annual production capacity of up to 200,000 vehicles, is scheduled to begin in 2027, with production planned to start in the early 2030s. With premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world’s most important premium markets. The planned investment i…

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  • Audi

    A world first on the Audi Q9: digital OLED panel with a curved design

    The new Audi Q9 marks the production debut of a technological world first: for the first time in the automotive industry, a three-dimensionally curved digital OLED panel is being used. Third-generation digital OLED technology now offers new possibilities for safety and communication. The Audi Q9 thus marks a milestone in the development of Audi lighting technology, whose OLED success story began ten years ago. As the only automotive manufacturer to consistently advance OLED technology, Audi has transformed it from an innovative light source into an intelligent, digital means of communication.…

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  • Audi

    A world first on the Audi Q9: digital OLED panel with a curved design

    The new Audi Q9 marks the production debut of a technological world first: for the first time in the automotive industry, a three-dimensionally curved digital OLED panel is being used. Third-generation digital OLED technology now offers new possibilities for safety and communication. The Audi Q9 thus marks a milestone in the development of Audi lighting technology, whose OLED success story began ten years ago. As the only automotive manufacturer to consistently advance OLED technology, Audi has transformed it from an innovative light source into an intelligent, digital means of communication.…

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  • Audi

    Audi strengthens leadership in China and appoints interim Managing Director of Audi Sport

    Audi is strengthening its leadership in the strategically important Chinese market while also making changes to the management of Audi Sport GmbH. Effective November 1, 2026, Jeff Zhang will become President of Audi China. Rolf Michl, currently Managing Director of Audi Sport GmbH, will move to China as Chief Operating Officer (COO). As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlined, with Jeff Zhang and Rolf Michl jointly leading the organization. Rouven Mohr, Member of the Board of Management of AUDI AG responsible for Technic…

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  • Audi

    Audi strengthens leadership in China and appoints interim Managing Director of Audi Sport

    Audi is strengthening its leadership in the strategically important Chinese market while also making changes to the management of Audi Sport GmbH. Effective November 1, 2026, Jeff Zhang will become President of Audi China. Rolf Michl, currently Managing Director of Audi Sport GmbH, will move to China as Chief Operating Officer (COO). As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlined, with Jeff Zhang and Rolf Michl jointly leading the organization. Rouven Mohr, Member of the Board of Management of AUDI AG responsible for Technic…

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  • Audi

    Audi becomes the first automaker to launch Spotify’s fully native in-car app

    Audi is the first automaker in the world to integrate Spotify’s full native app experience directly into the vehicle. Through its integration with Android Automotive OS, the new Spotify App operates directly through the vehicle’s infotainment system, without requiring a connected smartphone. Features including music videos, real-time lyrics, and Spotify Jam automatically adjust based on whether the vehicle is being driven or is parked. Beginning October 21, 2026, the native Spotify app will be exclusively available through the Audi Application Store for supported newer Audi models based on th…

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  • Audi

    Audi becomes the first automaker to launch Spotify’s fully native in-car app

    Audi is the first automaker in the world to integrate Spotify’s full native app experience directly into the vehicle. Through its integration with Android Automotive OS, the new Spotify App operates directly through the vehicle’s infotainment system, without requiring a connected smartphone. Features including music videos, real-time lyrics, and Spotify Jam automatically adjust based on whether the vehicle is being driven or is parked. Beginning October 21, 2026, the native Spotify app will be exclusively available through the Audi Application Store for supported newer Audi models based on th…

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  • Audi

    Every second counts: Audi Q7 becomes the first production model to earn 100 percent in Euro NCAP Post-Crash Safety

    The Audi Q7 has earned the top rating of five stars in the Euro NCAP test. Audi is also the first manufacturer to achieve 100 percent in the Post-Crash Safety category with its SUV. The independent assessment confirms Audi's holistic approach to safety. With seating for five to seven people, the Audi Q7 combines a flexible interior concept with technologies that support safety before, during, and after a crash. Features such as Audi connect emergency call, the multicollision brake, and comprehensive rescue information help support occupants and rescue crews, even in the critical minutes after…

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  • Audi

    Every second counts: Audi Q7 becomes the first production model to earn 100 percent in Euro NCAP Post-Crash Safety

    The Audi Q7 has earned the top rating of five stars in the Euro NCAP test. Audi is also the first manufacturer to achieve 100 percent in the Post-Crash Safety category with its SUV. The independent assessment confirms Audi's holistic approach to safety. With seating for five to seven people, the Audi Q7 combines a flexible interior concept with technologies that support safety before, during, and after a crash. Features such as Audi connect emergency call, the multicollision brake, and comprehensive rescue information help support occupants and rescue crews, even in the critical minutes after…

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  • Audi

    Audi A2 e-tron at the Paris Motor Show: efficient electric mobility for Europe

    Following its world premiere in early September, the Audi A2 e-tron is being presented to an international trade-show audience for the first time at the Paris Motor Show. The all-electric compact car is the most efficient Audi ever built. With WLTP-rated energy consumption of 12.8 kWh/100 km and a range of up to 646 kilometers, it sets a new benchmark for efficient premium mobility. Designed to meet the needs of European customers and built at Audi’s plant in Ingolstadt, the Audi A2 e-tron combines high efficiency, everyday practicality, and connected digital features. read on

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  • Audi

    Audi A2 e-tron at the Paris Motor Show: efficient electric mobility for Europe

    Following its world premiere in early September, the Audi A2 e-tron is being presented to an international trade-show audience for the first time at the Paris Motor Show. The all-electric compact car is the most efficient Audi ever built. With WLTP-rated energy consumption of 12.8 kWh/100 km and a range of up to 646 kilometers, it sets a new benchmark for efficient premium mobility. Designed to meet the needs of European customers and built at Audi’s plant in Ingolstadt, the Audi A2 e-tron combines high efficiency, everyday practicality, and connected digital features. read on

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