Volkswagen Group Design: Group-wide synergies with distinctive brands
With the Electric Urban Car Family, Volkswagen Group Design demonstrates how the strength of a multi-brand group can be combined with clearly differentiated brand identities. Built on a common technology platform, the Volkswagen ID. Polo and ID. Cross, the CUPRA Raval and the Škoda Epiq share more than 80% of their components while embodying the individual character and distinctive design language of their brands. Paris also marks Andreas Mindt’s first appearance in his role as Head of Volkswagen Group Design. Together with his team, he sets the strategic framework for the Group brands, ensur…
